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There is a personality test you’ll be required to take known as the “Color Code.” It is a fun test that can take a little of your time, but worth the Spark experience Book of Matches offers totally free services.
Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.
To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.
Users were asked instead to consider other browsers; Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Ok Cupid was initially owned by Humor Rainbow, Inc.